Details: Get soft hues with a BIG impact! Boost your blonde with sheer color and brilliant shine. Clairol Blonde It Up Crystal Glow Toners Demi-Permanent Hair Dye neutralize warmth and add a pearlescent veil of color. 0% ammonia, reduces brass and adds shine and a sheer veil of color for up to 3 weeks. You’ll also get high-gloss shine that will magnify your blonde and leave your hair feeling incredibly smooth and conditioned.