Details: GENTLE AND BOLD, GLOSSY COLOR FOR UP TO 8 WEEKS, EVEN ON DARK BASES. Here's to the bolder color you want, with the moisture you love! Clairol Natural Instincts Bold Permanent gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.