Details: Fade-Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power —especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks Packaging May Vary. What you receive may not be what is reflected on site. #1 haircolor brand designed for women of color “Nielsen ScanTrack unit sales data for US women of African descent haircolor category Latest 52 weeks ending 11.09.19”