Details: Achieve the blonde of your dreams! Schwarzkopf Keratin Blonde is a permanent hair color designed to lighten, suitable for dark blonde to light brown starting shades. The best part? It lifts and tones all in one step. Whether you're after a brighter blonde or a full transformation, this formula gives you professional quality results at home. Formulated with keratin and apricot oil, this hair dye strengthens your hair from within, reducing breakage by up to 80% and leaving it up to 5X more resistant to damage*. The pre-color serum with Vitamin B6 and collagen protects and primes your hair for even color, and adds long-lasting shine. The result? Stronger, softer, toned blonde with long-lasting color intensity. Whether your hair is curly, coily, textured, or straight, this formula maintains your natural pattern. Each kit includes everything you need: color cream, developer lotion, pre-color serum, conditioner, and gloves. For longer or thicker hair, use two boxes for full, even coverage. *Against combing breakage on damaged hair vs. a non-conditioning shampoo. **Based on 5 shampoos per week.