Details: Gently cleanse and tone blonde, lightened, and silver hair with Colorproof Daily Blonde Shampoo. This purple shampoo instantly neutralizes brassiness and yellow tones, leaving hair bright, refreshed, and revitalized. Formulated with the Advanced Color Last System, this purple shampoo for blondes promises to protect color-treated hair from fading due to sun exposure and environmental factors, ensuring long-lasting vibrancy. With Violet Pigment at the core, this shampoo sulfate free formula naturally cancels out brassy tones to restore brightness and revive color, while Safflower and Marula Oils nourish and soften strands, delivering glossy shine without weighing hair down. Additionally, Biotin in this shampoo for blonde hair works to strengthen strands and repair damage caused by lightening processes, fortifying hair’s structure and promoting elasticity. Enjoy a gentle cleanse without stripping your color. A little will go a long way with the concentrated formula of this paraben and sulfate free shampoo, making it perfect for daily use on blonde, lightened, or silver hair that needs nourishing, effective care. Sulfate-free, paraben-free, 100% vegan, cruelty-free, and free from harmful additives, this color treated hair shampoo is safe for all hair types. To use, simply wet hair, lather, and leave on for 2-3 minutes before rinsing.