Details: New Wella colorcharm Demi-Permanent shades offer shiny, healthy-looking color with less damage.* Our multiuse formula can be used to blend first grays, add vibrant gloss, and enhance, refresh or tone your color. Enriched with Shea Butter, our shades are gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Results last up to 24 washes.** *vs. permanent color **depending on hair type