Details: Proven to reduce hair fall due to breakage by five times and leave hair visibly stronger*, this resilience boosting shampoo gently cleanses thinning and weakened hair, leaving hair to appear thicker and more resistant. *Based on instrumental testing after application of the Fortifying regime vs control sample. KEY INGREDIENTS : Amaranth Peptides : helps hair look fuller, thicker, and become more resilient. Lupin Biomimetic Peptides : mimics the effect of collagen, helps reduce hair breakage, and shedding. Raspberry Oil : helps to leave hair feel nourished and softer, revealing beautifully shiny looking hair. USER TRIAL RESULTS Application of the Fortifying Shampoo & Conditioner: 9 out of 10 people : felt that the products left my hair feeling fortified *Based on a consumer self-assessment test conducted on a panel of 120 people after 2 weeks of use of the Fortifying regimen