Details: Proven to reduce hair fall due to breakage by five times and leave hair visibly stronger*, this intensive conditioner leaves thinning and weakened hair more resilient, with beautifully shiny looking lengths that feel revitalised. *Based on instrumental testing after application of the Fortifying regime vs control sample. KEY INGREDIENTS Amaranth Peptides : helps hair look fuller, thicker, and become more resilient Lupin Biomimetic Peptides : mimics the effect of collagen, helps reduce hair breakage, and shedding Ceramides : helps hair feel stronger, repaired, and protected against damage Tsubaki Oil : helps hair feel nourished and strong with a noticeably soft, smooth and glossy finish USER TRIAL RESULTS Application of the Fortifying Shampoo & Conditioner: 9 out of 10 people : felt that the products left my hair feeling fortified *Based on a consumer self-assessment test conducted on a panel of 120 people after 2 weeks of use of the Fortifying regimen