Details: Add softness, shine, and bounce to your hair with Aveda Cherry Almond Softening Shampoo. Babassu and coconut-derived ingredients deeply, yet gently cleanse hair while maintaining healthy lipids and oils. 97% naturally derived* formulaincludes cherry blossom and sweet almond oil restore softness and shine from roots to ends leaving hair feeling touchably soft and full of weightless bounce**. Cherry Almond Softening Shampoo’s iconic sweet, juicy floral aroma contains 38 flower and plant essences, including tonka bean, certified organic orange, and ylang ylang. Formulated without: Animal-Derived Ingredients, Silicones, Gluten, Mineral Oil, SLS, SLES, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin, and Formaldehyde Donors. If you love the aroma, try the Cherry Almond body care line, including Hand & Body Wash and Body Lotion. *Per ISO 16128 standard. From plants, non-petroleum minerals, and water. *When used with Cherry Almond Softening Conditioner.