Details: American Crew’s Pre Styler Cleanser range offers multifunctional pre-styling hair products for men that deliver professional results. The Forming Cream Shampoo is the first step in your regimen, cleansing and prepping your hair for curl-defining style. This vegan shampoo for men is perfect for those with curly or textured hair looking to prevent frizz and make styling their locks easier. American Crew's Forming Cream Shampoo defines, hydrates, and enhances curls. This specially formulated shampoo acts as a pre-styling product for men seeking well-defined and nourished hair without being weighed down. This anti-frizz shampoo includes jojoba oil to add natural shine and tame unruly strands. It gently cleanses while balancing the scalp's microbiome, making hair more manageable and easier to style. Prepare your hair for the ultimate curl definition with our transformative Forming pre-styling shampoo. For best results, follow with the American Crew Forming Cream Styling Puck.