Details: Alterna CAVIAR Anti-Aging Multiplying Volume Shampoo reduces breakage while nourishing strands, adding volume, and gently cleansing hair. The secret is the Marine Plumping Complex, which contains omega-3 and Seasilk to strengthen and restore hair’s natural thickness and reduce breakage. Color Hold, a proprietary technology, locks in hair color brightness. Formulated without Parabens, Sulfates, and Phthalates. This product is also free of synthetic color, DEA/TEA, and petrochemicals, and is suited for color-treated hair. It is part of the first luxury hair care collection inspired by skin-plumping technology for supremely voluminous hair. In a consumer test of 30 women who used the CAVIAR Anti-Aging Bodybuilding Volume Shampoo, CAVIAR Anti-Aging Bodybuilding Volume Conditioner, and CAVIAR Anti-Aging Miracle Multiplying Volume Mist (each sold separately) over the course of two weeks: 89% said the more they used, the more their hair looked multiplied.