Details: Alcove Anti-Yellow Violet Shampoo is specially formulated for blondes who have chemically lightened their hair. It is sulfate, salt, and paraben free, and contains flaxseed extract and avocado oil to restore strength and elasticity to the hair. The shampoo also helps to neutralize yellow tones and brassiness, leaving the hair looking bright and refreshed. It is easy to use and leaves the hair feeling soft and manageable.