Details: Introducing NEW WELLA COLORCHARM Permanent Cream Hair Color - the perfect harmony of color and care. We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits for your hair. This cream color includes BondGuard technology that helps protect bonds, combat damage and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. Plus this formula that includes Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.